Systems & Automation Specialist
Systems that make your business easier to run.
I build custom workflows, Airtable systems, and automations for coaches, consultants, service providers, and agency owners whose everyday work still depends on someone moving it forward by hand.

Rochelle Davis, founder
Sound familiar?
You have the tools. The work still waits on you.
Most of my clients already have a CRM, a project tool, and a few automations. What they are missing is the connection between them.
- 01
Your client information lives in several tools that do not update each other, so someone copies it across by hand.
- 02
The same reminders, follow ups, and status updates are sent manually every week.
- 03
Onboarding works a little differently for each new client because the steps are not written down or connected.
- 04
Your workflow makes sense to you, but nobody else could follow it without asking you first.
- 05
You started building a system yourself and stopped when the structure or the automation became complicated.
Systems, Workflows, Airtable, Automation, Client Onboarding
Ways to work together
Start with what you need right now.
Each service has its own sales page with the full scope, terms, and next step. If you are unsure which one fits, submit an inquiry and I will recommend one.
I need guidance.
Systems Support Chat
$300/month
Ask questions about your systems, workflows, and automations in a dedicated Slack channel and receive practical recommendations. This is advisory support, not hands-on implementation.
Explore Systems Support ChatI need one defined project completed.
Systems VIP Day
$1,000 · One business day
Several smaller systems tasks or one contained project, completed within one business day. Your requests are reviewed and the scope is approved before you book.
Explore Systems VIP DayThe Backend Build
Priced based on scope
A custom system, connected workflow, or automation built around how your business already operates, with deliverables agreed in your proposal.
Explore the Backend BuildI need a broader systems build.
Custom Airtable Build
Priced based on scope
A custom Airtable system that brings your client information, workflows, and processes into one organized place, with automations where they fit the approved scope.
Explore the Custom Airtable BuildThe flagship offer
The Silent Engine Takeover
$6,000 · 60 days or less
For businesses that have outgrown the way they currently run. I audit your current operations, prioritize what needs to change, and build the systems, workflows, automations, and documentation your business needs within 60 days or less.
You receive a full written report covering everything built, a video walkthrough, and ten business days of Slack support after handoff.
Explore the Silent Engine TakeoverIn a client's words
Rochelle has completely transformed my business! She took me from working extra at night to try to catch up and always being behind, to working the least I ever have in my business while serving more clients than I ever have! She runs my systems, my team, and my operations. I am so peaceful now!
How working together works
A written process, from inquiry to handover.
There is no call required to get started. Everything is handled in writing so your scope, pricing, and next steps are always clear.
- 01
Submit an inquiry
Tell me what you want to improve, which tools you use, and where the work is getting stuck.
- 02
Receive a proposal
I review your inquiry and send a written proposal with the recommended service, scope, and pricing.
- 03
Agreement and payment
You sign the client agreement and complete payment. Work is scheduled once both are in place.
- 04
Access and information
You share access to the relevant tools and any information the work requires.
- 05
Completed work
I build, test, and hand over the agreed work with documentation. Each service page lists its specific steps.
Meet Rochelle
I start with how your business actually operates.
I'm Rochelle, founder of Virtually by Elle. I started as a virtual assistant, grew into operations management, and now focus on the systems and automations behind service businesses.
Before I recommend a tool or build an automation, I look at the existing process, where information moves, and which steps still need a person. You receive work that is tested, documented, and built around the way you already work.
Free resource
The Bulletproof SOP Vault
Get your processes out of your head and into SOPs someone else can follow. The vault includes a practical framework, template, quality checks, and AI prompts to turn one recurring process into a clear, usable SOP.
Ready when you are
Tell me what your systems should be doing.
Share what you want to improve and where the work gets stuck. I will review your inquiry and reply with the service that fits and a written proposal.